Sometimes you have to pivot your message to new circumstances. We had planned a poster series for our client to promote yearly screenings for employees when the world changed. Suddenly their employees were all working from home and  a more personal message seemed appropriate. They decided to focus on mental health resources available through their provider that we packaged in an eye catching corner fold format which was mailed to employees at home. The unusual format along with the timely messaging succeeded in getting attention and was very well received.