Following a successful general campaign for Benfield in the US, we were asked to create a new brand messaging campaign for that organization, this time for Benfield ReMetrics, a subsidiary that offered very specialized analytical services and software. The challenge was to establish the fact that Benfield ReMetrics were the pioneers in this esoteric but vitally important field. The turn around for the website and initial ads was quite rapid. We had about six weeks from start to launch date. The results were very effective. The campaign graphics were a show stopper at their annual industry trade show.